Yeti Vodka – Acing the Marketing Game in the Industry
The makers of Gurkhas & Guns and Bandipur whiskey unveiled their new spirit preceding Dashain this year. Yeti Vodka embellished this festive period of Dashain with an eccentric marketing tactic bound to mesmerize you. In retrospect, you might have seen several alcoholic beverages making grand and ostentatious entries into the market, but Highland Distillery’s Yeti Vodka brought into play an avant-garde strategy. The vodka centered its promotional exercises around the infamous Himalayan legend – The Yeti.
To be precise, the social media strategy of Yeti Vodka has been off the charts. Its series of posts on social media platforms show Yeti engaging in the festivities of the grand festival of the Nepalese. By doing so, the brand is shrewdly juxtaposing the abominable snowman with the brand; not to mention the crucial overtones of the posts that signal the coming of Yeti Vodka in Kathmandu Valley.
Yeti Spotted in Town!
In a fashion that has never been explored in the Nepalese marketing industry, Yeti Vodka announced its advent into the market by placing Yeti in the streets of Kathmandu. Moreover, the abominable Yeti engaging in the daily chores insinuates the brand’s aspiration to associate with the lives of the valley’s denizens.
Stand Out from the Crowd!
It is a given that Yeti’s coming to the heart of Nepal is bound to establish a distinctive presence. This strategy hints at the differentiating aspects of the brand Yeti in the beverage industry. With flamboyant artwork and the not-so-abominable-looking Yeti embellishing the brand’s identity, the vodka easily stands out from other beverages in the market. Additionally, the vodka comes in a bottle shape that remains untouched by any other brands in the country’s industry. A first hold of the Yeti Vodka bottle feels like a breath of fresh air!
Raising the Stakes!
Raising the stakes has more than a gambling connotation attached to it. Through its entry into the market, Yeti Vodka has suggested that it has leveled up the marketing game in the beverage industry of Nepal, as none have resorted to such an unorthodox strategy. The country’s alcohol industry is heavily dominated by marketing strategies that use popular celebrity faces, influencers and surrogate tactics to showcase brands and their products. Yeti vodka’s approach is nothing short of ordinary as the infamous snowman has posed as the perfect endorser to blend the brand with the mass.
Rarely have Nepali brands been engrossed in marketing efforts as much as Yeti Vodka has. The compelling artwork flaunted by the brand will not fail to captivate you. At a very first look, the art seems to be a work of a true professional. Furthermore, with several animals in the background decorating the imagery, the beholder of Yeti Vodka will not be able to help but attach exotic attributes to the brand.
Yeti Vodka’s entry into the market has been nothing short of an extraordinary sight to behold. Particularly, marketing enthusiasts are bound to be taken aback by the harmony resulting from the amalgamation of the Himalayan legend and the brand. On top of that, the social media strategy of Yeti Vodka has been a marketing brilliance; it captures and conveys the attributes of the brand obliquely yet without losing the essence.
Lastly, BrandGuff believes that the vodka has stayed true to its brand promise that boasts – ‘Yeti Vodka takes you on a mystical journey of flavours – silky smooth on the palate with a distinctly bright mouthfeel and pleasantly sweet finish’. The eccentric marketing strategy used by the brand is a testimony to the promise conveyed.