5 Steps to Conduct Top-Notch Social Media Marketing
With the number of social media users increasing every day, it is imperative that modern brands optimize their marketing campaigns on social media. If done right, social media marketing can amplify the presence of brands on an unprecedented level and ultimately grow their business as well. Here are five steps to conducting effective social media marketing:
Know your goal
Most business owners dive right into content creation and post on social media without any goal in their mind. It is essential to define the goal prior to the start of any strategy or campaign. The questions below are effective in defining goals and the process of achieving them:
- Do you want to increase brand awareness?
- Do you want to increase sales of your product?
- Is your business B2B or B2C?
- Are you looking to increase your social media following and increase engagement of followers?
- Do you want to direct your audience to a specific website?
Answering questions along these lines will allow brands to envision where they want to reach in the future through the marketing strategy or campaign.
Know the right audience
Social media platforms are used extensively by people from all walks of life. It is pivotal to pinpoint the audience you wish to target through your marketing campaign. Defining the ideal customer of a brand can be very beneficial. Do not just limit your understanding of an ideal customer to age group, location, profession and income. Conduct surveys and dig deeper into the psychological preferences of the customers. What TV shows do they watch? What sports do they watch? What music do they listen to? Such information can allow brands to create contents that influence the audience on an emotional and psychological level, and ultimately increase their engagement.
Select the right social media platform
Choice of social media platforms can be a crucial factor in determining the effectiveness of a marketing campaign or strategy. With every social media platform catering to varied audience, it is essential to find the right fit for your marketing campaign.
Facebook – The largest and most effective platform for B2C brands. This is where you post content aimed at increasing brand awareness or descriptive images and clips of specific products or service
Instagram – This is also an effective platform for B2C brands. Especially younger audiences are known to use this platform extensively.
Snapchat – This platform is effective for increasing brand recognition and sales in the younger audience.
Tiktok – In this platform, influencer marketing can be conducted to reach a mass audience of all age groups.
LinkedIn – This is the largest professional online network and effective for B2B brands. Professionals can increase their network by marketing on this platform.
Create engaging content
Content creation is inarguably the most important step in social media marketing. Let creativity run amok and design unorthodox advertisements that captivate the audience and encourage customer engagement. Brands can use creative imageries and animations along with description of products or services. Gifs, short clips, infographics and videos are a great way to attract the attention of social media users who are constantly scrolling through their news feed. Furthermore, optimize your SEO to ensure that your posts appear on the upper section of users’ feed.
Evaluate and Optimize
Evaluate your marketing strategy or campaigns by analyzing whether the goals have been achieved or not. If the goals are achieved, keep posting relevant contents in a consistent manner. If the goals are not met, bring changes to your content. Try newer and popular trends in the market. Do not neglect social media marketing if the goals are not achieved. Acknowledge that there is a blue-chip business potential in social media marketing and capitalize on that.