BE OPEN TO RURAL MARKETS FOR THE NEXT BIG GROWTH
If there is one blind spot many marketers still carry, it is this: Most of us p…
Prime Tiles Launches “Jodcha Jivan,” Celebrating Family, Home, and Everyday Joy
Prime Tiles has introduced its new brand campaign, “Jodcha Jivan (Connect…
THE LION IN THE ROOM
Advertising’s most sought-after, and celebrated creative festival just go…
Creativity x AI: An Inflection Point
In my humble opinion, humans have reached an inflection point, all thanks to AI…
A University of its own kind
Having engaged in a business module during my formal education, I never imagine…
Introducing The Sherpa Philosophy: Guiding Brands To The Summit
As Outreach celebrates its 20th anniversary, we are thrilled to unveil a dynami…
Numbers and Narratives: The Dual Dynamics of Nepali Advertising
Advertising in Nepal, though a relatively new entrant into the formal business …
Insights from Goafest 2024 by Ujaya Shakya
Attending Goafest 2024 in Mumbai was an exhilarating experience filled with lea…
Founder-led Marketing: The Weapon to Skyrocket Your Business
The landscape of marketing is ever-evolving. Marketers are always looking for t…
And more, much more than this 2
The last note I penned down left me with a sense of satisfaction; wit…
Nepal’s OOH Advertising is Crippling and a Rapid Response is Required
Advertising stands as the backbone of the business industry. It's the spark…
Dry Spell: How Nepal's Ban on Alcohol Ads Is Shaking Up the Advertising Sector
In Nepal, the advertising industry is facing a seismic shift following the gove…
The privacy concerns surrounding AI, including data security, surveillance, and the potential for misuse.
The growing adoption of AI technologies gives rise to concerns surrounding priv…
6 Key Takeaways from Ad Asia 2023 in Seoul
Ad Asia 2023, hosted in Seoul, showcased the dynamic transformation of advertis…
Inside the Transformation of Nepal's Creative Landscape with Jazz Productions
What does a Television Commercial mean to you? Is it a video featuring popular …
Personal Branding: The Key to Making a Lasting Impression
We often hear ‘first impression is the last impression’ a…
Harnessing the Power of Collaboration
Embracing collaboration between in-house brand team and external agency partner…
Advertising Industry Needs a Rebrand in the Region
The whole advertising ecosystem came together supporting each other – med…
The Competence of Agencies in Question. Who is to Blame?
Very recently, we at Brandguff had an interesting discussion with the Brand Man…
