Coca-Cola symbolizes family bonding with its latest TVC
Coca-Cola is the manifestation of a notion that many marketing experts preach. A notion that encourages marketers to sell your
TVC Review – Berger Paints & Asian Paints
Dashain is just around the corner and it is that time of the year when brands surface their marketing campaigns
The Business Prospects of Cannabis Beyond Recreation
There was a time when someone advocating for marijuana and talking about its ‘magic’ would automatically be labeled a total
Brands unethically still using politician Rabi Lamichhane as their brand ambassador
Politicians, media persons are expected to follow certain ethical standards, i.e to primarily avoid conflict of interests. However, as we
Influencer marketing on the rise; Celebrities losing their value?
The modern era of digital technology has seen pervasive use of social media platforms like Facebook, Instagram, YouTube, TikTok and
Personification of a Visionary! CEO Roshan Kumar Neupane
Banking sector has, for long, relied on traditional TVC ads for branding and marketing. While the digital revolution has made
Brands engage in Hamala; What’s so special about you Mr. Dhamala?
‘Janta Janna chahancha’, a Nepalese copy of the infamous Arnab Goswami ‘Nation wants to know’ catchphrase, is broadcasted every night
Targeted Dream Incubation: Advertisers want to intrude into your dreams
Imagine a dream where famed marketers conspire to craftily persuade you to buy their products in real life. This surreal
Don’t let ambassadors turn your brand into a grotesque spectacle
There is a growing tendency in Nepal’s marketing scenario to sign in brand ambassadors that includes some sort of ‘known’
Cryptocurrency and Blockchain dynamics in Nepal
The technology most assuring to evolve in the next decade of business is not the social network, extensive data, the
