Creativity x AI: An Inflection Point
In my humble opinion, humans have reached an inflection point, all thanks to AI…
Wai Wai's Bold Comeback: Will It Be Enough to Regain Trust ?
As a passionate follower of brands, I couldn’t stay silent when Wai Wai r…
Takes Two To Tango
So, what does it take to make a campaign successful? The Big Idea. …
Inside the Transformation of Nepal's Creative Landscape with Jazz Productions
What does a Television Commercial mean to you? Is it a video featuring popular …
Shock advertising campaign by Nude Vodka; Creative boundary-pushing genius or insensitive marketing?
There is a relatively new Vodka brand- Nude- in town by Nepal distill…
How do you justify buying an expensive brand?
Many a time, I have pondered over the question – Why do people purchase e…
Do You Really Need an Ad Agency?
Why do global companies with large workforces and separate marketing & bran…
Insight into Brand Management Practices of BFIs in Nepal
The Banking and Financial sector of Nepal is considered to be the most stable, …
