Personal Branding: The Key to Making a Lasting Impression
We often hear ‘first impression is the last impression’ a…
Harnessing the Power of Collaboration
Embracing collaboration between in-house brand team and external agency partner…
Advertising Industry Needs a Rebrand in the Region
The whole advertising ecosystem came together supporting each other – med…
The Competence of Agencies in Question. Who is to Blame?
Very recently, we at Brandguff had an interesting discussion with the Brand Man…
GOAFEST2023: THE FUTURE OF CREATIVITY IS HERE
A theme for Goafest 2023 this year was “The Future of Creativity is here&…
Multibranding: Strategic Genius or Ethical Conundrum?
Choice of products and brands are great for customers. Competition breeds innov…
Adfest 2023: Display Of Great & Inspiring Works From Asia
It was an enriching experience of learning and networking with like-minded frie…
Ujaya Shakya Named 2023 Grand Jury With New York Festivals Advertising Awards
Mr. Ujaya Shakya is among the 2023 Grand Jury Panel with New York Festivals Adv…
6 Psychology Hacks to Strengthen Your Marketing Strategy
Marketers spend a significant amount of time and effort trying to understand hu…
Marketers to Watch: A Dive Into Nepal's PR Industry with Sneha Shrestha
"Work takes on a new meaning when you feel you are pointed in the right di…
Diminishing returns of social media influencers for branding and marketing
Influencer marketing is heavily used in Nepal. Afterall, a lot of especially Ti…
Bollywood back with a bang; Why Pathaan wreaked havoc?
Bollywood is having a resurgence of sorts with its latest release ‘Patha…
TVC Review: Astropod Dating App – Made in Stars
Launched in mid-2022, Astropod is a dating app that blends the modern-day trai…
Is a storm brewing in Daraz Nepal? Company unable to retain talents
While still a budding economy, Nepal has made huge strides in internet technolo…
The Challenges of Data-Driven Marketing in Nepal
Data-driven marketing is a strategy that involves using data to inform marketin…
7 Things Nepali Marketing Managers Must Focus On
Nepal’s marketing industry is in its evolving stage with brands, agencie…
Money sent but not received – Digital Wallet Users Frustrated!
With the exponential growth in internet technologies and ease of access to sma…
How to Name Your Brand Post Merger & Acquisition?
Mergers and Acquisitions (M&A) in Nepal have lately grown as a trend with …
5 Best Nepali Ads to Trigger Your Nostalgia
BrandGuff has become a devil’s advocate of sorts. Often times we bring c…
Best Commercials to Indulge in this World Cup 2022
This year’s World Cup has been a subject of heated discussion due to the…
Outdoor Ad Industry in Peril due to Haphazard Taxations
Unhindered bureaucracy is known to plague the state of administrations in Nepa…
