5 branding mistakes that can destroy your brand
Even though many start their business with a solid product/service, their inattention to proper branding has made it difficult for businesses to succeed. So, what are the common branding mistakes that can ruin businesses?
Not giving a good brand name
The first thing that a customer relates to a business is its name. The name that you give is the best brand ambassador you can get. Whether it is on a letterhead, employee ids, social media or business cards, that brand name will appear on top of it all. Make sure that your brand’s name is easy to follow, memorable and easy to read and write.
Bad design
Once you have avoided giving a bad name to your brand, you should also think about how your brand design is. Few factors that you need to take into account while formulating your brand design are: logo, website UI, office layout and coloring. Look at some of the successful brands like Apple and Amazon. How do you feel when you look at their logo, website and product? Now ask yourself whether your brand’s design carries similar oomph.
Not keeping your end of the bargain
Do you live up to the promises and commitments you made while branding your product/ service? If not, you are in serious trouble. One big mistake most new small businesses make while branding is making infeasible and unrealistic commitments. Never make promises you cannot keep to your customers. Avoiding this, you can expect your customers to become loyal brand ambassadors for your business.
Inconsistent branding
What is it that your brand really aspires to give to your customers? Do you hope to espouse a sense of environmental care through your product, or do you want to make your customers feel like an elite holding your premium product. Oftentimes brands make the mistake of following the trend hoping to capitalize on whatever is ‘cool’ during that particular time. However, by avoiding a consistent theme/message of your brand, you run the risk of losing trust and reliability from your customers. ALWAYS, be consistent in your messaging.
Bad or no vision
If you have no vision for your brand, you are like a thirsty traveller looking madly for water in an arid desert. Know who you are, what your brand is and who your customers are. And, NEVER lose sight of that.
