Coca Cola Nepal launches “Dhanyabaad” Dashain Campaign
Coca Cola Nepal announced this year’s Dashain campaign themed “Dhanyaabad”. This year’s festival season, Coca Cola aims to encourage consumers to express gratitude with a bottle of coke to those who have been there during the difficult moments.
With 8 new bottle labels expressing gratitude to Aama, Buwa, Dai, Bhai, Didi, Baini, Saathi and Sewa Karmi, Coca Cola Nepal has initiated this campaign to appreciate the efforts of people during the covid pandemic. The company aims to influence consumers on an emotional level this festive season.
Mr. Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, ” Coca-Cola celebrates this Dashain by giving consumers a way to express their heartfelt gratitude to family members, friends who encouraged and motivated them through the pandemic and saluting the frontline workers have kept us afloat and given us hope during the past year and who were out to ensure our lives were not disrupted”.
In addition to the campaign, Coca Cola Nepal also announced Swastima Khadka as its brand ambassador. Furthermore, the company also revealed its new TVC featuring Ms. Khadka and a song by a popular singer Sushant KC.
