Innovative marketing by Project Advertising

Project Advertising Pvt Ltd. is currently operating a unique marketing campaign using Segway. The ad agency is promoting ISPs, mobile applications and various other products through this platform. A first of its kind in Nepal; this campaign is driven by a rider of the Segway who conducts personal selling by handing out leaflets and informing audiences about brands and their products. This innovative campaign is certain to capture the attention of the general audience and ultimately influence purchase decisions as well.

Mr. Prasanna Acharya, CEO of Project Advertising, said that “Conventional media industry in Nepal has become stagnant. Subsequently, brands have become bored with traditional marketing mediums like billboards and stalls. We need innovative and creative marketing approaches through which brands can make their presence felt solid in their target market. For instance , Segway’s branding has caught attention of public in outdoor locations of Kathmandu valley. Similarly, we are trying to bring innovative and ‘cool’ branding mediums to Nepalese market.”