Facebook goes on an offensive for self-defense
Facebook’s CEO, Mark Zuckerberg, has signed off on the Project Amplify project, which aims to use Facebook’s news feed to defend the platform. Facebook aspires to use its platform for self-branding. With Facebook being embroiled in multiple controversies, primarily centered around privacy issues such as the likes of Cambridge Analytica data breach debacle, the project hopes to use its in-house news feed as a platform to revamp its image.
It aims to keep its CEO out of major controversies, and use the news feed as a PR tool. As a result, we can already see a shift in how Facebook executives have started using the platform to help avoid negative associations with them or Facebook. For example, Mark Zuckerberg has been surprisingly more active on the platform lately posting ‘personal’ stories like playing with his kid , or talking about their company hardware.
