Daraz concludes its 11.11 event with a bang!
Daraz has concluded its 11.11 campaign with record breaking sales across its markets in South Asia. While the official numbers from the event in Nepal is yet to be announced, reports from Bangladesh are out. Daraz claims to have done 170 crore Takas worth of sales in Bangladesh alone through its 5.1 lakh customers.
Daraz kickstarted a massive 11.11 campaign in Nepal promising a massive discount across its products amounting to Rs 5 crore. The live stream event was hosted by famous TV personalities, Suraj Singh Thakuri and Malvika Subba. Also, Daraz had reached agreements with multiple Nepalese banks in order to provide up to Rs.3500 discount on purchases made through their debit and credit cards. The success of this event proves the naysayers that with proper marketing, South Asian customers can be brought to ecommerce platforms.
