Mahesh Babu appointed the ambassador of Mountain Dew
Mountain Dew has always aspired to position itself as a brand that commends valiant efforts of people in pushing boundaries to attain seemingly impossible triumph. Mountain Dew appointed the prominent actor “Mahesh Babu” as its new brand ambassador to sustain the heroic connotations attached with the brand. This partnership is expected to further strengthen the brand presence by reinforcing the “Darr Ke Aage Jeet Hai” tagline.
Mountain Dew has repeatedly appointed celebrities and actors who are known to successfully perform challenging tasks in movies. Likewise, Mahesh Babu has amassed a large audience following through his jaw-dropping action sequences in his movie scenes.
Vineet Sharma, Category Director at Mountain Dew, of PepsiCo India said, “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which is bound to leave fans inspired and pumped!”
Mahesh Babu will also feature in Mountain Dew’s new TVC campaign which is set to be released on traditional and digital platforms by the end of 2021.
