Winners of The 5 Sunsilk Gang of Girls announced
Dashain is a grand festival of the Nepalese. A major portion of the country’s populace is occupied with festivities during this blessed period of the 10-day festival. Amidst their busy festive time, Nepalese women do not fail to embellish their appearance and look their best. In collaboration with Outreach Nepal, Sunsilk Nepal capitalized on the festival period and saw an opportunity to build connection with its consumer’s life through the #SunsilkDashain Vibes contest.
Sunsilk Dashain Vibes was a digital contest conducted from 14th September – 23rd October 2021where participants had to showcase their Dashain Vibes and fabulous hairstyles using the #SunsilkDashainVibes where 3 winners will get a chance to become the face of Sunsilk Gang of Girls along with Princy and Prisma and win NPR. 100,000 each.
Collaboration with different influencers was done which helped generate buzz and attract participation. The first round ended on 23rd of October, where the contest received a total of 2854 entries across all platforms. Amongst all the entries, 150 participants were chosen for the second round as #SunsilkGangofGirls where they made yet another video transforming themselves from their normal look to Sunsilk Dami look. The contest was a huge success and has garnered 23.8M views on #SunsilkDashainVibes and 1.9M views on #SunsilkGangofGirls in TikTok.
At the Grand Finale event that took place at Kathmandu Marriott Hotel on 8th of December 2021, (Aashina Deula, Pratima Karki, and Lalana Chimariya were declared as the winners of Sunsilk Dashain Vibes contest who became the face of Sunsilk Gang of Girls and received Rs. 100,000 each.
