Mood Change Turuntai: The Most Misrepresenting Slogan in Nepal
“Mood Change Turuntai” is a reminiscence of a popular tea brand in Nepal. This legendary slogan was subjected to comedic skits among comedians as well as kids who grew up watching the brand’s TVC during the 2000’s. Instant mood swings, as it translates in English, became a ludicrous cue in casual conversations throughout Nepal. However, such a distinctive tactic by the brand has counter-productively grown to be a heavily misleading branding strategy in Nepal.
Can you guess the name of the brand?
Tokla Chiya, isn’t it?
Just when you think the answer couldn’t be more obvious, it is terribly wrong. That’s right folks, most people today would retort with “Tokla Chiya”, without any second thought. BrandGuff contends, “This is the biggest fallacy known to the advertisement industry of Nepal”.
“Kailash Chiya” is the rightful owner of the slogan Mood Change Turuntai. Just how did such a splendid strategy become obsolete to the brand that owns it? Perhaps Kailash Chiya failed to perpetuate robust branding and marketing exercises. Or perhaps the competition in tea industry proved to be too tough for the brand. Whatever it may be, the slogan is erroneously associated with Tokla Chiya by majority of today’s audience.
Check out the vintage ad of Kailash Chiya!
