5 branding terminologies you should be familiar with

In the modern day’s business world, branding plays a major role in communicating the nitty-gritty of companies to the stakeholders. As such, businesses constantly aim to carry out branding exercises to build a distinct brand. This article will dig into a few terminologies that will help in understanding the core concepts involved in branding. In fact, business owners must certainly be aware of these terminologies in order to develop a successful brand that reaches out to the right audience.

Brand Ambassador

Brand Ambassador is perhaps the most important terminology in the list. Any person, usually a renowned one, employed to represent a business in media and the public in general, is a brand ambassador. Mostly, brands tend to choose famous celebrities as their ambassadors. This person acts as the “front-face of a business” and advocates for its products to the mass audience.

Brand Identity

Brand identity is quite possibly the most misunderstood terminology in the list. People commonly limit its understanding to just brand logos. Brand identity is much more than that; it encompasses the brand name, color, design and other visible elements that create a distinct image in the consumer’s mind. Consumers associate brand identity with the offered products and services which ultimately forges loyalty with brands.

Brand Image

Brand image is the perception that consumers build after associating with your business. While brand identity is the message that businesses wish to convey to consumers, brand image is the message that consumers receive. The perceived opinions of consumers shape and discern a brand in the market.

Tagline

A logo of a brand is typically accompanied by a tagline. It is a concise message that aims to capture the essence of what a company stands for and convey it to the consumers.

Customer Service

When it comes to branding strategy, businesses often downplay the importance of customer service. Customers are the ultimate determiner of a brand’s prosperity. Businesses should maintain optimum level of customer service at all times. Satisfied consumers drive brand recognition and ultimately lead business towards profitability. All in all, customer service also plays a major role in shaping the image of a brand.