Vishal Group announces a new brand, Yeti!
Yeti Brewery, the subsidiary company of Vishal Group, extended its beer segment with a new brand, Yeti. The first beverage under the brand, Yeti Blonde, is a premium craft beer which comes with a tagline “Spirit of the Mountains”.
As per the company, Yeti Blonde is brewed from the finest hops, malted barley, yeast, and natural Himalayan water, and boasts a vision to revolutionize the craft beer industry of Nepal.
The beer is available in bottles of 330ml and 650ml with a pull-off cap, which are priced at Rs 180 and Rs 350, respectively. The beer has 5.25 percent alcohol content.
Arpit Agrawal, Executive Director at Vishal Group, stated that “After ARNA’s international success, VG is proud to announce its newest brand, Yeti. Yeti’s first variant, Yeti Blonde is a clean, smooth, refreshing & balanced lager with perfect harmony of hops, malt & yeast. The Yeti Blonde is affectionately crafted using an extended aging process precisely for pitcher perfection because we understand how much beer makes you hoppy (no, not a typo!). Hydrate Responsibly! Imagined in Nepal, for the World.”