#ORNKNOWLEDGE SESSION: EVERYONE CAN WIN BIG AT CANNES
“Nepal stands to win Cannes Lions as well”.
#ORNKnowledge is a knowledge-sharing platform by Outreach, facilitating interaction sessions with global leaders in advertising and brand marketing and learning from their experiences. This time it was Mr. Benoit De Fleurian and Mr. Benjamin Bregeault from Ogilvy Paris. Mr. Benoit is Managing Director and Head of Behavioral Science at Ogilvy Consulting Paris and Mr. Benjamin is a Creative Director who has won all the major awards including Cannes Lions, D&AD, the Eurobest Grand Prix, the Grand Prix Cristal, the Grand Prix Epica and many golds at the New York Festivals, Andy Awards, One Show or Clio Awards.
The topic for the session is “Everyone can win Big at Cannes” which spoke about opportunities for relatively smaller advertising markets similar to Nepal who has won Big time in Cannes Lions. They showcased many such examples which were inspired with local insights and sometime even social issues to create great works. They also spoke about keeping it simple, the importance of ideas and storytelling in proper format to win hearts and minds of jury panel in such larger forums.
The session triggered many queries from the participants in the creative process, creative careers, planning and behavior science. The session invoked a sense of new-found aspiration to make it big with some game changing ideas as they further explore in this creative journey.
“The session was extremely enlightening. I am taking away multiple lessons that I am surely going to apply in my professional life” Say Shria Agarwal, one of the team members.
Likewise, another team member Aditya Pokharel says that “The session was very enlightening and, I think I speak for my team when I say this, that we were all visualizing campaigns, similar to the ones that were shared, but the possibility of representing Nepal globally was very exciting, especially in a moment in my career where I’m working with an amazing team”.
Binay Lamichhane says “In this session, the power of brand to drive positive and effective social and political movements was portrayed. We learned how a brand’s message can move beyond advertising for commercial purpose and drive growth in cultures and geographical areas where there are socio-economic barriers through proper planning and creativity that caters to local sentiments.”
Adding to the comments Prasanna Shakya says “Benjamin and Benoit shed light on how agencies can utilize the cultural norms and religious aspects to engineer powerful creative campaigns in the South Asian regions. It was refreshing to reflect on how our neighboring countries had used similar insights and social issues as a strength to create impactful campaigns and won Cannes, and various global advertising awards.”
#ORNKnowledge has been providing multiple such platforms both within Nepal and traveling to different advertising forums for team members within Group Outreach in last few years where they get to meet and interact with such industry thought leaders and, in the process, learn from them. In the last few years, many such key business leaders have been part of this knowledge sharing platform both in venue and the webinar format.
