Why should Nepalese brands jump on the TikTok bandwagon?
As one of the fastest growing social media platforms, TikTok has opened new avenues for businesses to reach their potential customers. With more than 2 billion downloads, TikTok has managed to attract brands. Let’s take a look at some of the advantages TikTok provides to businesses:
Huge and rapidly growing userbase
With more than 2 billion downloads, TikTok boasts of at least 800 million active users daily. The volume at which TikTok is growing, opens up huge avenue for advertisers, who are seeing diminishing returns from other platforms like traditional media and alternative social media platforms like Facebook. The short video format makes it easier for brands to come up with viral marketing contents.
Ability to reach international audience
TikTok has taken global media by storm. Available in almost 150 countries with a rapidly growing user base, TikTok gives local brands exposure to international consumers. If your product can appeal to international consumers, Tik Tok can help you reach your target audience in other countries.
Just have a look at how Washington Post has used TikTok. Using quirky videos, the newspaper has already amassed more than 1.4 million followers from all around the world!.
Video marketing as an effective marketing tool
Research shows that more than 85 percent of brands are already engaged in some form of video marketing. With the attention span of an average consumer rapidly dwindling, TikTok’s short video format provides businesses great opportunity to create viral videos, thus, helping hammer brand’s awareness on large number of customers. If your brand does not yet have any video marketing, TikTok can provide you a cheaper avenue to reach your audience.
Easy connection with the audience
Tik Tok’s short video format is pretty straightforward. All you have to do is to create an eye-catchy video and encourage your users to recreate the trend using your brand’s hashtag. Unlike traditional ad campaigns, creating a viral ad campaign on TikTok will help you increase user’s engagement with the brand.
While most of the TikTok users are Zen Z millennials, this should not be taken as a handicap for brands who mostly focus on appealing to older demographic for obvious financial reasons. Firstly, creating brand awareness for Zen Z millennials is a smart long term investment. Zen Z reflect future consumers. Hammering a brand’s awareness with a cheap but popular platform like TikTok will bring great dividends in the long term. Second, and more importantly, the current demographic distribution of TikTok users shows that there is a huge potential for an influx of adult and financially secure customers in the future. If we look at Instagram’s history, it follows a similar path. Initially adopted by Zen Z, Instagram today is used across all demographics. Most importantly, recent trend suggests that thegeriatric population might already have started jumping the TikTok bandwagon!
Summing up
While most global brands have already caught up with the TikTok phenomenon, Nepalese brands have yet to tap into great marketing opportunities that TikTok provides. Some brands have made good use of TikTok however. To see how some local brands have effectively used TikTok for marketing, Click here!
