Worldlink Go Beyond Campaign’s TVC is a breath of fresh air!
When it comes to Nepali TVCs, it seems there is a hard-and-fast blueprint that ad makers cannot seem to overlook – Featuring celebrity faces accompanied by catchy yet hackneyed jingle tunes along with a flashy display of products and services. Yes indeed, such forms of TVCs hammer brand connection with the audience through a combination of entertaining and descriptive aspects. However, we at BrandGuff contend that TVCs decorated predominantly with flashy aspects are unable to foster a profound connection with viewers. For a change, Worldlink’s latest campaign Go Beyond’s TVC is atypical of Nepali ads and shows how brand values can be communicated differently yet impactfully.
In its entirety, the TVC presents viewers with a very cliche story. While on the path to achieving a feat, one is subject to failures and hardships but with persistence and determination, success is only impending. The simple message of the Go Beyond campaign comes alive with a theatrical visual presentation of stories of Nishma Shrestha (Downhill Racer) and the GBS Team (Robotics). Additionally, the euphonious narration adds to the dramatic quality of the TVC. Watching the TVC resonates with a sense of contentment that is felt when watching people succeed at things they aspire towards.
The TVC is very wholesome in regard to the value of Go Beyond campaign which has been essentialized in it. The campaign urges you to surpass your limits and realize your true potential by exploring the unexplored. Also, the message communicated in the campaign is synonymous with Worldlink’s contribution to the Nepalese technological sector. The largest internet service provider in Nepal has been the driving force in experimenting with technology like VSAT, Wireless Service, Cable Internet and Optical Fiber Internet. As such, Worldlink has gone beyond several challenges to cater to more than half a million households in Nepal.
Worldlink’s latest TVC is also an inspiration to the ad makers of Nepal to go outside the box. It is a testimony to the fact that the best ads are not marked by extravagantly-priced celebrity endorsers and brand alignment with flashy elements such as catchy music. If done correctly, budget TVCs can serve a great deal by fostering a deeper connection with the audience. Nepali audience has been over-exposed to corny TVCs that are only limiting the creative prowess of the overall ad industry. Therefore, BrandGuff rates the TVC a big 4 out of 5, considering a room for top-notch cinematography which is lacking in it.
