Mayos World Cup Ad 2002: Blast From The Past!
It is that time of the year when even those people without the slightest clue about which side of the field a team must shoot the ball went crackers over the game. FIFA World Cup 2022 is at its full throttle, and millions of people from countries like Nepal are taking offense and mourning the loss of their favorite countries. Also, the ubiquitous game of football has drawn the attention of major brands and advertisers looking to influence billions of spectators. Several top-notch ads featuring the best football stars are known to surface at this time. For this instance, I would like to draw your attention to an ad by Mayos during the World Cup 2002.
Mayos TVC
The name Mayos still holds a special place in the hearts of many Nepalese, despite its cessation. It was the only noodle brand that came close to dethroning the undisputed Wai Wai. Mayos was largely able to do so through a series of striking brand & marketing practices. The World Cup commercial is one such ads in which the brand showed its creative marketing prowess. While most brands were advertising their discounted offers to boost sales during the world cup, Mayos opted to connect with the audience via a story that blessed the youth of then to be flagbearers of tomorrow.
Here, the use of Ganesh Thapa who, in retrospect, has completely defiled and refuted the very words he propagated in the ad, maybe a subject of mockery to many now. But there is no denying that Mayos was setting a higher benchmark for brands to level up their marketing game.
Even to date, Nepali brands are mostly seen enticing customers with discounts and offers during seasonal events like World Cup, Dashain & Tihar. Although some have boasted their top-notch works and ad campaigns, many could learn a thing or two about impactful brand & marketing from the way Mayos grew as a brand.
