7 Things Nepali Marketing Managers Must Focus On
Nepal’s marketing industry is in its evolving stage with brands, agencies and advertisers vying to conform to the digitizing market. That being said, the country’s good chunk of the industry still relies on traditional marketing mediums. Despite being an industry showing promising signs, the country’s marketing industry is still relatively underdeveloped compared to more established markets, and there are several areas where it could benefit from improvements. Some of the key areas that Nepal’s marketing industry needs to focus on include:
Digital Marketing
Nepal’s market is still largely untapped when it comes to digital marketing. Nepali companies need to invest more in digital marketing tools and strategies to reach customers effectively and cost-efficiently. This includes building websites, mobile apps & games, in-game advertising, social media presence, and also use of digital advertising platforms. And yes, Nepali consumers and advertisers need to understand that digital marketing is much more than flashy posts on social media platforms.
Data-Driven Marketing
Nepali companies need to focus more on data-driven marketing to better understand their customers and target them more effectively. E-commerce giants like Daraz are known to use high-tech machine learning to optimize marketing strategies. However, brands in other industries must also use data analysis to ensure efficient use of marketing budget. By collecting, analyzing, and utilizing data, companies can make more informed marketing decisions and improve their ROI.
Innovation
Nepali companies need to focus more on innovation to stand out in the market and offer unique value to customers. For far too long have brands and agencies in the country copied strategies and ideas from abroad, particularly neighboring India. They need to make sure that the ads and campaigns resonate with the local culture, language and lifestyle.
Branding
Nepali companies need to focus on building strong and recognizable brands that can compete with international brands. This includes investing in branding and marketing campaigns that effectively communicate the unique value of their products or services.
Professionalism
Nepali companies need to focus on building professional teams with the right mix of skills and experience. This includes hiring experienced marketing professionals and providing them with the training and resources they need to be successful. Moreover, the country’s industry is plagued by unethical practices such as payment deferrals, project delays, communication failure and absence of written agreements, among many. Such hazards must be eliminated if the industry is to grow smoothly.
Government Support
The Nepali government needs to create a supportive environment for the growth of the marketing industry. This can include creating regulations to protect consumers and promoting fair competition, as well as providing tax incentives and other financial support to companies in the industry.
Education & Skill Development
To enhance the marketing industry, it is essential to have a robust education system that provides students with the right knowledge and skills to succeed in the field. This can include providing training and education in digital marketing, data analytics, branding, and other areas that are critical to success in the marketing industry.
Overall, Nepal’s marketing industry has a lot of growth potential, but it needs to focus on building the right infrastructure, skills, and capabilities to compete effectively and reach its full potential. It is essential that the government, industry and educational institutions work together to build a strong marketing ecosystem in Nepal.
