Laugh Out Loud with Neo Appliances: Piu Energy Full Offer
Incorporating humor in ads is a task that is not accomplishable by just anybody. What if it offends somebody? What if people do not find it funny? These sorts of questions must be contemplated before deciding on including humor in ads. If done correctly though, ads with humor can effectively resonate with the target audience and align with the brand message. Generating buzz in the Nepali industry, Neo Appliances recently launched a series of ads that manage to amalgamate humor, campaign message as well as brand message effectively.
The series of TVCs have been launched to promote Neo Appliances' "Piu Energy Full Offer". In its simplicity, the campaign sends a message that people will get a free alkaline water bottle with every purchase of the brand's water purifier. However, the TVCs admirably incorporate humor in their script, ultimately conveying the brand promise of Neo Appliances. The brand claims via ingenious scripts that its water purifiers have refreshing and energizing qualities. Not to forget the top-notch deliveries of actors that work towards capturing the attention of viewers.
The brains behind the campaign are commendable since they have released a series of TVCs that are all equally impactful. Embedding humor into a TVC is already a challenging task for marketers. Here, Brand Digital Logic and Jazz Productions have congregated to produce a cohesive series of TVCs that lighten the mood of the viewers. Indeed, the creative team behind the TVCs did agree upon a demanding task by agreeing to produce a series of funny ads without losing the focus on brand & marketing. But, it comes without a doubt that they have not failed to deliver. BrandGuff commends the efforts of the brand and the team behind the ads for their successful endeavor to entertain the audience and promote Neo Appliances simultaneously.
