SAMSUNG CELEBRATES FAMILY, LOVE AND FESTIVITIES IN HEARTFELT DASHAIN BRAND FILM - #MAYAKOUPAHAAR
Samsung has touched the hearts of Nepali audiences with its Dashain Brand Film, celebrating the essence of family, love and togetherness during this festive season. The film - "Daughter Coming Home for Festival", captures the spirit of Dashain, Tihar (Nhu Daya Bhintuna) and Chhath, bringing to life the powerful cultural connections that define this season of reunions and celebrations. The story follows an elderly couple eagerly preparing for their married daughter, son-in-law and granddaughter’s homecoming for Dashain - a festival that holds deep significance in Nepal. As the family relives old memories, the daughter notices that her parent’s home appliances need upgrading and surprises them with a brand-new range of Samsung appliances. This emotional moment is tenderly portrayed, highlighting a traditional societal norm where parents often feel hesitant to accept expensive gifts from their daughters. The film gracefully breaks this stereotype, showing the daughter reassuring her father that Dashain is about caring for one another. The appliances become an expression of love - #MayaKoUpahaar.
The film ends with the family experiencing the joy and convenience brought by the new appliances, highlighting Samsung’s festive offers that encourage families to celebrate festival with the latest innovations. The campaign reminds us that technology is not just about upgrading homes but about enhancing the love shared during these cherished moments, a perfect representation of #MayaKoUpahaar.
This storytelling has quickly gained appreciation in Nepal. Viewers have been sharing their emotional connection to the film, reaffirming the belief that the most impactful stories are born when creativity meets cultural relevance. The magic happens when creativity, emotions and culture come together. The film not only showcases Samsung's latest home appliances but also embodies modern values of empowerment and mutual respect within families. It resonates deeply with the Nepali audience, many of whom relate to the heartfelt story of family members reuniting after long separations, particularly during this festive season.
DigitalIn, the creative-driven digital agency under Outreach Group and G21 production house to bring this beautiful narrative to life. Every detail was meticulously crafted to ensure the story reflected the true essence of Nepali festivals.
As festivals bring families together across Nepal, Samsung’s heartwarming campaign reminds us that technology not only upgrades homes but also strengthens relationships. The brand invites everyone to experience the joy of the festive season with the latest Samsung products, now available with exciting offers. Don’t miss the opportunity to give your loved ones #MayaKoUpahaar this festival.
