Creative Agency Launches 'Today’s Child, Tomorrow’s Nation' Campaign to Promote Children’s Nutrition Awareness in Nepal
In celebration of World Children’s Day, Outreach has launched an impactful campaign “Today’s Child. Tomorrow’s Nation”. This initiative highlights the critical role of proper nutrition in shaping a brighter future for the nation, advocating for simple, locally available and nutritious food choices as the cornerstone of healthy childhoods. The campaign emphasizes that the foundation of a nation’s sustainable growth lies in the well-being of its children. Outreach promotes the idea that right nutrition today leads to a stronger tomorrow, spotlighting traditional, nutrient-rich and locally accessible options like homemade daal, corn, beans and vegetables. These simple yet powerful food habits, rooted in local traditions, are key to building a resilient and healthy future generation.
“We believe that awareness is the key to change,” said Ujaya Shakya, Founder of Outreach. “Through #ORNKnowledge, we have spent years fostering a culture of learning and knowledge-sharing in advertising and marketing. This campaign represents a natural extension of our commitment—not just to build brands but to build a better society. Reflecting on the role in this initiative, Shakya added, “We wanted to use our platform and experience as a communication agency to address one of the most fundamental challenges - ensuring that children receive the right nutrition. Campaigns like these remind us why we do what we do: to bring people closer to solutions that are often right in front of them but need to be communicated effectively.”
“Our leadership team at the agency felt strongly that our work should also nurture our people, our nation and our shared environment. This idea reflects that belief. It’s a small step towards creating a larger impact - because the well-being of children is the foundation of any nation’s success.” #ORNKnowledge, a platform by Outreach, is dedicated to sharing insights and best practices in advertising. This campaign represents a step further - leveraging Outreach’s expertise in communication to advocate for social good.
Kanishka Dasgupta, the creative mind behind this campaign, sees immense power in traditional home-cooked meals and local ingredients. He believes that reviving the wisdom of our ancestors, embedded in simple and nutritious food habits, can create profound change. He kept his visuals clean and his captions direct, using a monochrome background to highlight colorful ingredients, capturing the audience’s attention.
Internationally acclaimed and award-winning advertising and creative director Karpat Polat commended the campaign for its insightful and heartfelt approach. He noted the effectiveness of the tagline and praised Outreach and #ORNKnowledge’s dedication to meaningful, socially conscious initiatives. Polat emphasized that campaigns like this not only raise awareness but are pivotal in building a stronger foundation for the future of any nation.
