BeanstalkAsia Delivers Brand Campaign - ‘The Waltz’ for LAMINAR Tiles
Beanstalk Asia, a premium integrated marketing communications agency head quartered in Mumbai, has delivered the latest brand campaign, The Waltz, for LAMINAR Tiles, a premium 100% vitrified tile brand in Nepal by Lumbini Ceramics Ltd, achieving an extraordinary viewership exceeding 60 Million and more than 75 Million impressions across platforms.
This viewership milestone is a testament to the campaign’s powerful combination of compelling visuals, emotive storytelling, and a robust multi-platform strategy. Conceptualised by BeanstalkAsia,The Waltz was designed to elevate LAMINAR’s promise of #LiveBetter – a solution oriented approach that establishes LAMINAR as a partner in creating durable, stylish and need-based surfaces.
At the heart of The Waltz is a visually captivating narrative featuring renowned Nepali actors, Aayushman Deshraj Joshi and Niti Shah. Set within a modern, luxurious home, the film beautifully captures a young couple sharing joyful moments, expressed through a seamless, rhythmic dance. This fluid choreography subtly highlights LAMINAR’s key attributes - Brilliant Shine, Strong & Durable,Anti-skid, Scratch-resistant, and Easy to Clean, showcasing how solution-oriented surfaces can enhance everyday living.
Ashutosh Khetan, Managing Director of Lumbini Ceramics, said, "With The Waltz, our aim was to go beyond the product. We were interested in showing how Laminar tiles fit into everyday life and createjoy through the solutions offered. By blending creativity, storytelling, and a multi-platform strategy, we have successfully positioned LAMINAR Tiles as a lifestyle brand. This campaign has allowed us to successfully communicate our values to our consumers and position ourselves as a competitive force in the market.”
Speaking on the success of the campaign, Upendra Singh Thakur, Founder of BeanstalkAsia, said, “At BeanstalkAsia, we believe that impactful brand storytelling begins in the digital space, where engagement is immediate and conversations are organic. With The Waltz, we adopted a digital-first approach, leveraging social media and influencer collaborations to create a strong emotional connection with our audience. By building early momentum online, we ensured that the campaign resonated with viewers before expanding into theatres and traditional media. This campaign is a testament to BeanstalkAsia’s commitment to pushing the boundaries of brand communication, and we are proud to raise the bar in Nepal’s evolving media landscape.”
The digital-first strategy played a pivotal role in building early momentum, driving engagement through platforms like Instagram via collaborations with the lead actors and over 10 top Nepali mega influencers. These organic conversations and user-generated content fuelled widespread interest and
shareability from the outset and helped amplify the reach and viewership of the film.
The campaign’s phased roll-out — beginning with social and digital, expanding into cinemas, LED screens, and outdoor locations, and culminating with a television presence — amplified its reach an reinforced LAMINAR Tiles’ positioning as a premium lifestyle brand.
About BeansTalkAsia
BeanstalkAsia is an Integrated Marketing Communication agency offering premium consulting services in brand strategy, brand communication, ATL, BTL, high-end branding and packaging design, digital marketing, social media & influencer engagement and public relation. They work with medium to large corporates and multinationals across India, Nepal, and Dubai. BeanstalkAsia has extensive experience across a diverse range of sectors, which include Media & Entertainment, BFSI & Fintech, FMCG, Dairy& Nutrition, Healthcare & Pharmaceuticals, Chemicals & Manufacturing, Real Estate & Infrastructure,Retail & Fashion, Education, Automotive, IT & Digital Services, Hospitality & Food, Industry Events &Pageants, among many more.
Some key clients of BeanstalkAsia over the years across sectors include Apollo Hospital, Atharva Group of Institutes, BASF – The Chemical Company, Berger Paints Nepal, Bostik India, Clothing Manufacturers Association of India (CMAI), Development Bank of Singapore (DBS), Edelweiss Group, Edelweiss Tokio Life Insurance, Event Management Development Institute (EMDI), HDFC Ergo General Insurance, Himalaya Wellness Nepal, Huhtamaki India, Huntsman, IDFC First Bank, IFC EDGE, In Digital, International Finance Corporation (IFC - World Bank Group), Jupiter Hospital, Lumbini Ceramics, Master Builders Solutions (MBS), Medikabazaar, MyITreturns.com, NXT Digital, One Broadband, Panchkanya Group Nepal, PayPoint, Principal Retirement Advisors, Retailers Association of India (RAI), Sony YAY!, SRCC Children’s Hospital (Narayana Health), Subaru Automobiles, Sunteck Realty, The Hidden Treasure – Miss Nepal, VKL Spices, VVF Ltd., Walplast, among many more.
