Ncell’s ‘Sadhain ON Crorepati’ Campaign Creates Nationwide Buzz with Rs 1 Crore Bumper Prize
In a move that has reignited excitement in Nepal’s advertising space, Ncell has launched one of the boldest consumer campaigns in recent memory ‘Sadhain ON Crorepati’. With a massive Rs 1 Crore bumper cash prize and weekly giveaways of Rs 1 Lakh to 10 lucky winners, the campaign is already being described as a game-changer in the brand promotion landscape.
Running over 12 weeks, the campaign not only offers 120 weekly winners a chance to take home Rs 1 lakh, but also promises one ultimate winner a life-changing Rs 1 crore prize. And participation couldn’t be easier: Ncell customers simply need to purchase any pack worth Rs 99 or more be it data, voice, SMS, roaming, or a combo. Each qualifying purchase earns campaign tickets, with higher-value packs giving out more tickets, and roaming services offering double entries.
“We’ve launched this campaign after more than a decade, and we wanted to make it big,” said Jabbor Kayumov, CEO of Ncell, in a recent statement. “From a Rs 10 million bumper prize to guaranteed bonuses, this campaign brings something exciting for everyone.”
From a marketing perspective, ‘Sadhain ON Crorepati’ stands out—not just for its sheer scale but for its timing and inclusivity. Launched during a relatively quiet season in the brand market, the campaign has managed to become the talk of the town—or better yet, buzz of the nation. It has already started to generate engagement across digital, television, and retail platforms.
What makes it even more impactful is its mass appeal. Whether you're a student in Dhangadhi, a teacher in Kathmandu, or a shopkeeper in Ilam—if you’re a Ncell user, you’re part of the campaign. With cash prizes, guaranteed bonuses (including data and voice packs), and a catchy jingle that’s already making rounds on airwaves, Ncell has struck the right emotional and strategic notes.
Winners will be announced every Sunday from 6:30 PM to 7:00 PM on Kantipur TV, Ncell’s YouTube channel, and the Ncell App, keeping the buzz alive on a weekly cycle.
At BrandGuff, we see this campaign as more than just a lucky draw. It’s a bold reminder that when a brand dares to dream big, audiences respond. Ncell has not only created a viral moment, it has challenged other brands to raise their game in how they connect with people at scale.
