BTL India Joins Hands with Limbic Advertising to Enter Nepal Market
In a strategic move that underscores Nepal’s growing relevance in South Asia’s brandscape, Indian electronics brand BTL has officially partnered with Limbic Advertising, appointing the Nepali agency as its exclusive marketing and brand consulting partner. The formal MoU was signed at The Soaltee Hotel, Kathmandu, during a dedicated two-day brand planning session.
BTL, an emerging brand under the esteemed Bajaj Tubes (P) Ltd. group, is set to debut in Nepal with a clear mission: to deliver affordable, durable, and tech-forward appliances including LED TVs, ACs, and deep freezers to Nepali households. And it’s putting full trust in a local team to make that happen.
“We trusted Limbic for their insight-driven approach. Our goal is to ensure BTL reaches every Nepali household with strong positioning and impactful visibility,” shared Mr. Naveen Bajaj, CEO & Director of Bajaj Tubes Ltd.
Ms. Pragya Sharma, Managing Director of Limbic Advertising, echoed the sentiment, calling the partnership both a responsibility and a creative opportunity : “We’re excited to shape BTL’s journey in Nepal with a balanced mix of strategy and storytelling. The freedom and clarity BTL brings to the table allows us to craft campaigns that truly connect.”
From influencer-led storytelling to retail visibility and brand positioning, Limbic will spearhead BTL’s market entry strategy in Nepal. With this partnership, Nepal witnesses a growing trust in local creative leadership to drive regional brand expansion.
This collaboration is more than a business deal, it’s a sign of Nepal’s evolving role in the regional branding dialogue.
