How do you justify buying an expensive brand?
Many a time, I have pondered over the question – Why do people purchase e…
Students compete for SWOT Analysis of Shine Shine Resunga Development Bank Limited
Shine Resunga Development Bank, one of the leading development banks in Nepal …
Yeti Vodka – Acing the Marketing Game in the Industry
The makers of Gurkhas & Guns and Bandipur whiskey unveiled their new spirit…
Are brands becoming a victim of Gimmicky Award Shows?
A Nepali brand has managed to ace high-performers throughout the Asian region …
Jeevee’s Babbal Tihar Sale is a steal!
Yet another biggest festive is around the corner. Tihar, the most delightful t…
The Innuendos of Festive Discounts & Offers
Seasonal marketing is a standard practice of brands marking special occasions …
