KFC Appoints Sabir Sami as its new CEO
YUM! Brands Inc announced recently that Tony Lowings will step down as the CEO …
5 branding mistakes that can destroy your brand
Even though many start their business with a solid product/service, their inat…
Why is internal branding important?
How effectively do your employees communicate your brand story to your custome…
Lets talk Brand Archetypes the Nepali way
Thanks to Carl Jung; psychological archetypes have been a transcendent tool to…
What is a good Brand Positioning Statement? Worried and need help to write one?
A brand positioning statement defines what your brand does; the advantages it …
Value of Well-Executed CSR for Brands
While brands spend millions on traditional marketing, they are yet to feel com…
