Why is internal branding important?
How effectively do your employees communicate your brand story to your custome…
Lets talk Brand Archetypes the Nepali way
Thanks to Carl Jung; psychological archetypes have been a transcendent tool to…
What is a good Brand Positioning Statement? Worried and need help to write one?
A brand positioning statement defines what your brand does; the advantages it …
Value of Well-Executed CSR for Brands
While brands spend millions on traditional marketing, they are yet to feel com…
5 simple steps to build an effective marketing strategy
So, you have a great product/service ready? How do you get customers to pay/bu…
5 simple steps to start a new brand
Even though there has been an increase in young entrepreneurs in Nepal , often …
