Marketers to Watch: A Dive Into Nepal's PR Industry with Sneha Shrestha
"Work takes on a new meaning when you feel you are pointed in the right di…
6 Psychology Hacks to Strengthen Your Marketing Strategy
Marketers spend a significant amount of time and effort trying to understand hu…
Diminishing returns of social media influencers for branding and marketing
Influencer marketing is heavily used in Nepal. Afterall, a lot of especially Ti…
Bollywood back with a bang; Why Pathaan wreaked havoc?
Bollywood is having a resurgence of sorts with its latest release ‘Patha…
TVC Review: Astropod Dating App – Made in Stars
Launched in mid-2022, Astropod is a dating app that blends the modern-day trai…
Is a storm brewing in Daraz Nepal? Company unable to retain talents
While still a budding economy, Nepal has made huge strides in internet technolo…
The Challenges of Data-Driven Marketing in Nepal
Data-driven marketing is a strategy that involves using data to inform marketin…
7 Things Nepali Marketing Managers Must Focus On
Nepal’s marketing industry is in its evolving stage with brands, agencie…
Money sent but not received – Digital Wallet Users Frustrated!
With the exponential growth in internet technologies and ease of access to sma…
How to Name Your Brand Post Merger & Acquisition?
Mergers and Acquisitions (M&A) in Nepal have lately grown as a trend with …
5 Best Nepali Ads to Trigger Your Nostalgia
BrandGuff has become a devil’s advocate of sorts. Often times we bring c…
Best Commercials to Indulge in this World Cup 2022
This year’s World Cup has been a subject of heated discussion due to the…
Outdoor Ad Industry in Peril due to Haphazard Taxations
Unhindered bureaucracy is known to plague the state of administrations in Nepa…
Marketing 101 – How not to promote your event?
Modernization has opened the door for fascinating western cultures to permeate…
How do you justify buying an expensive brand?
Many a time, I have pondered over the question – Why do people purchase e…
The Innuendos of Festive Discounts & Offers
Seasonal marketing is a standard practice of brands marking special occasions …
Campaigns you should not miss out on this Dashain!
What better time than Dashain to pick up your material needs at the most convi…
Coca-Cola symbolizes family bonding with its latest TVC
Coca-Cola is the manifestation of a notion that many marketing experts preach.…
TVC Review – Berger Paints & Asian Paints
Dashain is just around the corner and it is that time of the year when brands …
Do You Really Need an Ad Agency?
Why do global companies with large workforces and separate marketing & bran…
Worldlink Go Beyond Campaign’s TVC is a breath of fresh air!
When it comes to Nepali TVCs, it seems there is a hard-and-fast blueprint that…
