Royal Enfield’s “Art of Motorcycling” campaign in India stands out
Royal Enfield announced its first ever designing-based marketing campaign known as “Art of Motorcycling”. This initiative is aimed at enthusiastic riders and creators who are expected to display their passion for motorcycling through creative visual illustrations. The contest is driven by a theme of self-expression and encourages participants to freely express their love for riding.
The best creators will be rewarded with an opportunity to collaborate with the brand in its artistic journey. 5 winners will be rewarded with a cash prize of INR 30,000 each and one lucky winner gets a chance to intern at Royal Enfield.
“Art of Motorcycling was conceptualized to fuel creativity amongst artists, creators and motorcycling enthusiasts by giving them an opportunity to express their love for ‘the motorcycling way of life’. Royal Enfield has always been a symbol of exploration and self-expression,” says Shubhranshu Singh, Global Head of Marketing at Royal Enfield.
Nepalese motorcycle distributors can draw inspiration from this campaign to promote their brand value in a creative and appealing manner.