Get your McDonald’s order in the virtual world and eat in real life.
McDonald’s is diving into the metaverse scene. The world’s largest fast-food restaurant chain has filed a trademark to set up a location in the virtual world of metaverse.
Trademark attorney Josh Gerben reported that McDonald’s had filed 10 new trademark applications. The applications include trademark protection for “virtual food and beverage products”. Additionally, entertainment services like “virtual concerts and virtual events” are also included. Furthermore, McDonald’s McCafe brand has also been included in the trademark paperwork.
The entire process will take around eight months before The US Patent and Trademark Office approves the request.
“I think you’re going to see every brand that you can think of make these filings within the next 12 months,” Gerben told Forbes. He added “I don’t think anyone wants to be the next Blockbuster and just completely ignore a new technology that’s coming.”
Meta launched its metaverse nearing the end of 2021. Since then, the virtual world has become a hot topic in the business world. With companies like Microsoft planning to integrate Teams in the metaverse, the platform will aim to offer an out of the world experience to users through top notch technology.