Trisara sexualizes women to lure ‘lewd’ male customers!
Online marketing seems to have become the wild wild West in the Nepalese marketing industry. While prostitution remains illegal, it seems even bars and lounges have tended to portray their venue as a place for sexual activities. Let’s have a look at the recent sponsored post of Trisara.
It looks like Trisara has resorted to objectifying women positioning itself as a venue to meet ‘sexy’ girls instead. When the bar used to post images of celebrities like Gyanendra Shah, Trisara established a strong brand image that projected the place as a chic and happening place. However, the sponsored post projects a different brand story. Notwithstanding the issues with projecting itself as a place that objectifies and sexualizes women, the fact that Trisara does not have a consistent brand position is alarming!
Trisara must be happy with the comments in the post. After all, it seems their bouncers will have plenty of work cut out for them with their ‘new customers’
A brand should be cognizant of the image/story it projects to its customers. While Trisara might have thought that marketing itself in this sexist fashion will attract male customers, we believe this is an insult to both the men and women. To think that male customers are lewd while projecting a Red-light area like vibe is sickening to say the least. We hope brands in the hospitality sector will refrain from sexualizing and objectifying women while treating potential male customers like sex hungry maniacs.