Eveready celebrates Arika Gurung's historic medal; Nepali brands don't seem to care!
Eveready, an Indian brand, has recently stepped up to celebrate Nepal's outstanding achievements at the 19th Asian Games in China, marking a significant moment in the nation's sports history. Arika Gurung's commendable performance in Karate, securing a Silver medal, and the Women’s Kabaddi team's remarkable feat, clinching a Bronze medal, have undeniably brought glory to Nepal. While Eveready has taken the initiative to honor these achievements through a heartfelt print ad, it raises questions about the response from local Nepali brands.
Eveready, deeply rooted in the lives of millions in Nepal, has gone above and beyond to acknowledge the remarkable achievements of Nepali athletes. Their print ad carries the slogan, “More Power to sports in Nepal,” echoing the brand's commitment to supporting Nepalese sports. This message not only aligns seamlessly with their energy-focused ethos but also serves as a bridge connecting the brand with the hearts of the Nepali people.
This gesture from Eveready speaks volumes about the brand's enthusiasm and support in uplifting the spirits of Nepali athletes, underscoring the importance of recognizing and celebrating national achievements on the international stage. As the nation revels in these victories, one can't help but wonder why local brands have not shown the same fervor in acknowledging and appreciating these historic moments in Nepali sports.